Websites are the need for every business, an online portfolio in simpler terms will help to showcase your business to your customers world wide. Websites are meant to project your business image to the public, designing a website may seem to be simple but only a website design which converts helps. Hiring a professional freelance web designer singapore near you can help with designing a website, but as a business owner you need to understand the features that would help your website look extraordinary.
Websites appearance does matter, customers tend to browse more and know about your product or service only if your website is user friendly and visually appealing. When I say visually appealing website design fonts and colors play an important role. Usage of colors in the website adds emotional feel to the website, before you start using the colors for the website you must understand how colors work. A good energetic website design needs vibrant colors rather than pastel colors. Pastel colors help in a soothing effect and can be used in websites like yoga, meditation, spa etc. Strategic usage of colors is a key factor in web design. You cannot introduce a new color deviating from your brand. Hiring a professional freelancer is now important as he/she can advise on the colors that could help to build your brand.
Apart from colors, fonts also have the same equal importance in your website layout. When you are targeting your audience who are above the age group of 50+ then your websites should have a clear legible font with a font size of 14+ which will help your customers to read about you and the products. Usage of cursive fonts throughout the website or handwritten fonts should be done wisely. A website success depends on how it converts. Minimum usage of colors, wise usage of fonts, making the website spacious are some key points to make your website look extraordinary.
Although these techniques seem to be simple, achieving the desired results which will help to cover up the audience may not work, only on experience you can achieve these results, as the trends continue to grow in websites you need to stay updated on the latest evolving developments. However the tips I have listed in my article 5 important tips that could help your website look extraordinary form the base for any website design.
Learn more about the tips to build a good website before you hire a freelance web designer in my article.