It would be pretty dumb if I start with what is a logo as a professional logo designer, so let us start with why logo is important and then we will jump into what are the important things that you need to know logo design.

So, why do we need a logo?

Living in the digitalised era, what else is more important than a symbol that can be used in any medium and in all advertising strategies which will attract and provide a remembrance to the audience. Actually there is not even a question there, there is only a mandatory qualification that will help you enter the sea of business. It is like a gate pass without a logo, its like your company don’t even exist. Logo is an integral part of your brand, since it gives an appearance to it. Logo is considered as a face of a brand. So when there is an absence of a logo people cannot picturise the company, because how can we picturised something which is faceless?. Something which cannot be picturised can be easily forgotten, hence it is important to have a logo for your brand.

Having said why logo is important let’s jump into what you need to know about logo design. Below are the 8 most important things you need to know about logo design.walk me through these 8 steps and I bet you will get some insight about logo design. 

1. Start from basics

Always start from basics in whatever work you do. So start with the basic stuff like reading and understanding about the company, its objectives and audience. Think about what kind of logo will suit the company’s characteristics, a traditional one or trendy one.  Also make sure you are using a vector format while logo designing because raster will end up compromising the logo’s quality when stretched.

2. Avoid complexity
There is a wide misconception that complex logos are attractive and effective but what they don’t understand is that complex logos look bad when they are stretched. Therefore, the more simple your logo the more versatile it is. Also simplicity attracts more than complex designs because human mind prefer simple things rather than complex. 

3. Typography is also important
Fonts play a vital role in logo designing. It speaks about the personality of the company. A few companies think that font can directly influence the sales of a product. Fonts have characteristics and so do your company therefore it is important that your chosen font represents your company's characteristics. Never choose a font according to your personal likings and also don’t compromise readability. 

4. Colors plays the major role
Colors are also very vital, when it comes to logo designing. Colors have personalities. A research shows that 80% of customers say that color influences them a lot and helps them in brand recognition. Colors represent feelings and each color has its own characteristics. Depending upon the characteristics of each color, you can choose a color that you want to portray your brand. There are also multiple shades of each color. You can also use multiple colors in your logo. But make sure you color combo is good.

5. Timeless logos are the best
The best logos do not just stand out of the pack, they remain the same way for years. There is a wide modern fashion of following the new trend for designing a logo. But trends do change, when it does the credibility of the logo decreases, so you might need to redesign to keep up with the trend. But there are a few timeless logos that remain the same over decades yet they are appealing. Making a timeless logo requires thinking beyond trends. You should understand the human mind and learn what attracts it.   

6. Versatility is the key 

A good logo should be flexible enough to be used in a variety of ways, shapes and situations. For example, if your logo is not resizable then it limits the number of platforms that you can use for your brand marketing. Instead, if you make your logo more versatile, then it can be easily resized, printed, or placed on different media, making your brand more attractive. Even a good logo might become shaggy and illegible, when you shrink or enlarge it for your uses. One of the easiest ways to overcome this is to use a vector format 

7. Should be relevant

An effective logo design should be relevant to the market and the company’s target customers. More importantly, they clearly communicate a brand’s personality and identity. A primary component is the use of colors in your logo, which can trigger different emotions and show your brand’s personality to consumers. Fonts also have characteristics as previously mentioned. Overall, the logo should speak about the company rather than just representing.

8. Make it memorable:

The ultimate goal of a logo is to attract customers and make then connected to your brand. When consumers remember your brand, it will pretty much increase your sales. Memorability is the key to sales. When consumers can easily recall your brand, they are more likely to prefer your product over others. A memorable logo should be unique in its design. There are millions of logos in the world, but only a few do we remember. Therefore, make sure fall in the memorable category. 

Logo Design in Singapore is one of the most challenging job for Graphic Designers. Logo is often represented by symbols, text or images that helps people to identify a brand. Logo Designer should stay up to date with the emerging trends in logo design. If you wish to improve your logo design skills then this comprehensive guide is the best place to start with. Here we will take a look at the best possible ways to improve logo designing.

Use pen and paper

A pencil sketch provides you freedom, wobbliness and humanity to draw anything. The ease of using pen and paper allows you to work at a greater speed. You can get a logo faster on paper than on a screen. In order to bring out your creative side, it is important to sketch.

Hence, you should do it as and when something comes in your mind. Who knows, some brilliant idea might have lost in your mind, had you not sketched it. Sketch every single ideas on paper even your bad ideas as well.

Study design theory

You can learn a number of things without having a proper degree, many online websites offer regular classes both paid and free. You must also have knowledge on the basic principles of graphic design like typography, colour theory, grid theory and the golden ratio.

Knowledge of main logo design categories

You must learn or have knowledge about the main logo designs. Some of the major logo designs are done using icons or symbols, logotype or wordmark, Lettermark, combination mark and emblem.

Icon or symbol: Ex: Apple, shell

Logotype or wordmark: Ex: CNN, coke

Lettermark: Ex: GE, IKEA

Combination mark: Ex: Microsoft, Walmart

Emblem: Ex: BMW, Stella Artois

There are certain primary logos like literal logos, abstract logos. Literal logos are those that directly use the brand names thereby directly connecting to the audience. The logo of Red cross is an example.

An abstract logo on the other hand makes the audience to interpret the brand or the business. 

Northwest Airlines use a Negative space logo which needs proficiency in web designing to deliver.

A completely new concept is the use of Responsive logos. These are dynamic in nature giving you a live view feeling. 

Yet another type of logo is the Expandable ones. They can be used to be expanded or contracted based on the business requirements.

Logo rotational effect

If you rotate the logo in a flip flop direction, it will give out proper idea of your design from various angles. Though it might appear to be perfect from one side, it may appear distorted or improper from another angle. 

Therefore it is important that whether you are using a wordmark or a symbol, you need to check it thoroughly before using.

Avoid complexity

Contrary to the usual belief, simple things can be eye-catchy too. To add to that, it is easy to remember a business that uses a simple logo. It shall stay in your mind for a long time. Hence, it is advisable to try out simple design techniques when creating a logo.

Use of colour

Colour is an important aspect and you should be choosing something formal, if you are not sure. The colour that you may like might not be the one that the client wants. Don’t put random colours into your logo design, just because they’re cool or because you copied them from another logo. Different colours have different meaning like blue says professional, tranquil, trustworthy and red says energetic, bold, sexy and so on. 

Working with font and layouts

If you work around with your text and images then you can find some new design and patterns. Good knowledge of fonts and design helps you in choosing the right fonts, font pairings, better alignments etc.

Read design books and blogs 

You will gain great knowledge by reading and following different design books and blogs. You must always be updated with the new trends of logo and designing pattern.

Accept critique

Critique is a fundamental part of logo designing. If you are likely to accept critique and use it to your advantage then you can improve your logo designing to a greater extent. If you want a better view of the project then you can share it with your fellow designers. 

Active participation in design communities

Participating in design communities will help you in growing your reputation. The best designers are those who communicate or share their ideas with the community during conferences or public meetings. 

Collaborate with a better designer

One of the best ways to improve logo designing skills is to collaborate with an experienced Logo Designer in Singapore. They may guide you in making a better design by implementing their experience with your knowledge. 

You can follow my Blog for more articles on Website Design and Development, Logo Design and Digital Marketing.