Logo Design in Singapore is one of the most challenging job for Graphic Designers. Logo is often represented by symbols, text or images that helps people to identify a brand. Logo Designer should stay up to date with the emerging trends in logo design. If you wish to improve your logo design skills then this comprehensive guide is the best place to start with. Here we will take a look at the best possible ways to improve logo designing.

Use pen and paper

A pencil sketch provides you freedom, wobbliness and humanity to draw anything. The ease of using pen and paper allows you to work at a greater speed. You can get a logo faster on paper than on a screen. In order to bring out your creative side, it is important to sketch.

Hence, you should do it as and when something comes in your mind. Who knows, some brilliant idea might have lost in your mind, had you not sketched it. Sketch every single ideas on paper even your bad ideas as well.

Study design theory

You can learn a number of things without having a proper degree, many online websites offer regular classes both paid and free. You must also have knowledge on the basic principles of graphic design like typography, colour theory, grid theory and the golden ratio.

Knowledge of main logo design categories

You must learn or have knowledge about the main logo designs. Some of the major logo designs are done using icons or symbols, logotype or wordmark, Lettermark, combination mark and emblem.

Icon or symbol: Ex: Apple, shell

Logotype or wordmark: Ex: CNN, coke

Lettermark: Ex: GE, IKEA

Combination mark: Ex: Microsoft, Walmart

Emblem: Ex: BMW, Stella Artois

There are certain primary logos like literal logos, abstract logos. Literal logos are those that directly use the brand names thereby directly connecting to the audience. The logo of Red cross is an example.

An abstract logo on the other hand makes the audience to interpret the brand or the business. 

Northwest Airlines use a Negative space logo which needs proficiency in web designing to deliver.

A completely new concept is the use of Responsive logos. These are dynamic in nature giving you a live view feeling. 

Yet another type of logo is the Expandable ones. They can be used to be expanded or contracted based on the business requirements.

Logo rotational effect

If you rotate the logo in a flip flop direction, it will give out proper idea of your design from various angles. Though it might appear to be perfect from one side, it may appear distorted or improper from another angle. 

Therefore it is important that whether you are using a wordmark or a symbol, you need to check it thoroughly before using.

Avoid complexity

Contrary to the usual belief, simple things can be eye-catchy too. To add to that, it is easy to remember a business that uses a simple logo. It shall stay in your mind for a long time. Hence, it is advisable to try out simple design techniques when creating a logo.

Use of colour

Colour is an important aspect and you should be choosing something formal, if you are not sure. The colour that you may like might not be the one that the client wants. Don’t put random colours into your logo design, just because they’re cool or because you copied them from another logo. Different colours have different meaning like blue says professional, tranquil, trustworthy and red says energetic, bold, sexy and so on. 

Working with font and layouts

If you work around with your text and images then you can find some new design and patterns. Good knowledge of fonts and design helps you in choosing the right fonts, font pairings, better alignments etc.

Read design books and blogs 

You will gain great knowledge by reading and following different design books and blogs. You must always be updated with the new trends of logo and designing pattern.

Accept critique

Critique is a fundamental part of logo designing. If you are likely to accept critique and use it to your advantage then you can improve your logo designing to a greater extent. If you want a better view of the project then you can share it with your fellow designers. 

Active participation in design communities

Participating in design communities will help you in growing your reputation. The best designers are those who communicate or share their ideas with the community during conferences or public meetings. 

Collaborate with a better designer

One of the best ways to improve logo designing skills is to collaborate with an experienced Logo Designer in Singapore. They may guide you in making a better design by implementing their experience with your knowledge. 

You can follow my Blog for more articles on Website Design and Development, Logo Design and Digital Marketing.

Internet plays a major role in deciding the success of a business. You may be a Freelancer offering services in Logo Design Singapore, Website Design and Development or a startup business, every business needs the support of internet to promote their products and services.

If you are planning to start up with a business, you should seek the help of an online marketing agency. This agency with its professionalism will take care of optimizing your website according to search engines. The marketing techniques implemented will bring on various improvements to the business. Digital Marketing is now doing whatever it can in order to match up to the pace of the trends.

Around 34% of the business has an integrated digital marketing plan already. Many businesses believe that digital marketing will help in improving the company revenue. Thus, they have decided on depending on them.

Below are the reasons which tell us how Digital Marketing is important for every business—

§Cost effectiveness- Digital Marketing is definitely more cost effective. Capital is a major concern for many major businesses. For small businesses, digital marketing is a boon. They don’t really have many resources or for that matter a lot of capital. Media can such businesses with a more effective and cheaper advertising method.

§Get in touch with customers- It is best for every business to use digital content to connect with the consumers. This way is definitely better than the traditional way of direct mail, billboards or PR campaigns. Now all that matters for a business is their online presence. This presence on social media determines the success of your business.

§  Pay attention to the mobile consumer- Mobile phones are no longer an alternative to something. In the US, around 91% of adults use their phones and browse the internet most. The consumers in large numbers are using mobile phones regularly. Digital marketing here can utilize this thing to target these consumers.

§  Higher ROI- You can actually increase higher revenue for your business. With the assistance of social media, your business can gather more data. This will automatically produce better ROI.

§  Better way to get to your target audience- Digital Marketing gives the platform for closer interaction with the target audience. These way businesses understand what exactly the customers want. Right decisions and improved services are bound to follow thereafter.

§  Good name for the brand- Target audience plays the most important role in determining the direction of a business. If you deliver what exactly your target audience expected, you can build better relationship with the consumers. This positive approach will help in building brand reputation. Satisfied customers will spread the good word about your business.

§  Conversions increased- The success behind the products and services because of digital marketing is measured on the basis of percentage of the incoming traffic. This gets converted into subscribers, leads, and others. The conversion is required because without it all the efforts are useless.

These are some reasons why Digital Marketing is important for every business today. Businesses that have adapted to this method know the benefit of it. Digital Marketing has reasons enough to satisfy the needs of a business whether big or small. You can read more in my Logo Design Singapore Blog about logo design, flyer design, website design and development.

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When you hire a Freelance Logo Designer Singapore to design your logo for your new business, your freelancer might have provided you logo design final files in various formats and instructed that the file formats can be used for various marketing purposes. You now have a whole bunch of files of your logo in different formats but it would be confusing without any design experience in the field. In this article, I have tried to detail the uses of the file formats at its simplest for clients to get used to the acronyms.

Know the basics

As a business owner or client, it would be outside your expertise to remember the file formats of the logo and however your logo designer knows what file works best for what purpose very easily. You could request your freelance logo designer to give a brief of the details of each file many would be ready to help but if you have designed a cheap freelance logo designer then they will not be providing all the file formats needed for your marketing.

Check the file formats of the logo files provided, you can check the extension of each file and know the file format. For eg: yourlogo.ai, yourlogo.eps, etc. The most extension of the files provided will be .AI, .EPS, .PDF, .JPG, .GIF, .PSD

Vector and Pixel Based Files

You need to first understand the difference between vector logo and pixel based logo to differentiate the files.

Vector based logos are created using Adobe Illustrator, Corel Draw. They are scalable for any sizes and can be opened using the software.

A pixel based logo is created from a grid of different coloured squares.

Standard File Formats

Adobe Illustrator or EPS – The Ai or EPS is what’s known as the source file of your logo. This is the vector based file which inturn means it can be scaled to any sizes. If you need to edit the artwork in this file you need to have expertise in design or you need to seek the help of logo designers to do it for you. This file can be used to print your logo in Tshirts, brochures, banners etc.

.PDF File – PDF is also a vector based file, you can view the high resolution of your logo without the need for software.

.JPG File – A jpg is a pixel based file and it is used for making web presence. The image cannot be scaled beyond a limit and is used in websites, online promotional materials.

.PNG File -  A .png file is also a pixel based file which can be used in online promotions, email signatures etc. This file has a transparent background and fits in any color background if used.

.GIF File – Gif files are small files, it cannot be used larger than its original size. You can use this on websites where download time is considered as priority. Due to its small file size it is easily downloaded.

The above list of files are provided to the clients in general by any Freelance Logo Designer Singapore, though few also provide TIFF, .SVG files knowing the above basic file formats can help the client deal with marketing. You can also visit my blog of how much does a logo design cost to know the investment you need to make for your branding.