Responsive website design has gained its importance as the usage of mobile phones increases. Your clients love to browse through the phone to shop for products or the services they require. Your Freelance Web Designer Singapore would have advised you on revamping your website to a mobile-friendly web design. If you have already developed your website ignoring the responsive design then it's time to rethink of doing a redesign of your website to device friendly design.

If you are very satisfied with your web design and do not prefer to go for a redesign then you can consider changing the existing design to a mobile-friendly web design. So what are the benefits you get when you have a responsive website design? The first advantage is Google prefers responsive website design. Few years back the websites were of 2 versions, one is for desktop and the other is for mobile.  Now we have different resolutions for the mobile and people keep upgrading their devices and you cannot build a website for each mobile device, now you have an option for a single website with the feature of responsive design wherein the website changes to devices irrespective of the device size.

Website maintenance, the responsive websites are easy to maintain and reduces the cost you spend for maintaining the website from possible security hacks. If you have multiple website layouts for each device a simple content change has to be done to all the layouts while in responsive website design we have only one layout and content update or layout changes are very easy and it adapts to the devices. Increase in social media usage also contributes greatly to viewing the websites on mobile. Most of the social media usage happens on mobile devices and when your services are listed in social media then people normally tend to click the URL and view your website on the device. Hence a fully responsive website design that adapts well to the mobile devices is always recommended for conversion.

Websites are the need for every business, an online portfolio in simpler terms will help to showcase your business to your customers world wide. Websites are meant to project your business image to the public, designing a website may seem to be simple but only a website design which converts helps. Hiring a professional freelance web designer singapore near you can help with designing a website, but as a business owner you need to understand the features that would help your website look extraordinary.

Websites appearance does matter, customers tend to browse more and know about your product or service only if your website is user friendly and visually appealing. When I say visually appealing website design fonts and colors play an important role. Usage of colors in the website adds emotional feel to the website, before you start using the colors for the website you must understand how colors work. A good energetic website design needs vibrant colors rather than pastel colors. Pastel colors help in a soothing effect and can be used in websites like yoga, meditation, spa etc. Strategic usage of colors is a key factor in web design. You cannot introduce a new color deviating from your brand. Hiring a professional freelancer is now important as he/she can advise on the colors that could help to build your brand.

Apart from colors, fonts also have the same equal importance in your website layout. When you are targeting your audience who are above the age group of 50+ then your websites should have a clear legible font with a font size of 14+ which will help your customers to read about you and the products. Usage of cursive fonts throughout the website or handwritten fonts should be done wisely. A website success depends on how it converts. Minimum usage of colors, wise usage of fonts, making the website spacious are some key points to make your website look extraordinary.

Learn more about the tips to build a good website before you hire a freelance web designer in my article.

WordPress is the world’s most used content management system (CMS) and is most preferred by any Freelance Web Designer Singapore. WordPress powers about 29% of the web and it is quite popular among first time users as well because of its simple to use features.

When we create our website on WordPress, the most important way of distinguishing it from any other website and personalising it, is by using themes. Personalisation is a growing concern for a lot of website owners and marketers’. As the world technologically advances, and more and more people find it easier to build their own websites.

It is what makes a fundamental part of the digital strategies adopted by companies and brands to make a difference in their audience or clients’ minds and grow their own popularity. It can help establish a brand, drive sales and increase customer engagement. This is where the concept of WordPress themes comes in.

A WordPress theme is a stylesheet or collection of templates that can change the appearance of your WordPress website. Most of them are free, however, there are some that are paid. Often the main difference between paid and free is that the paid ones offer tech support.

Each theme comes with its own design and features, and website owners can choose between different themes to pick one that best defines and improves their website according to their needs, tastes and requirements. For example, if you have a photography-oriented website, you can go for a theme that arranges your pictures beautifully across the website.

There are many reasons for which using themes for WordPress and personalising your website can be advantageous to you.

Improves the User Experience

One of the important parts of marketing is establishing a positive connection between the brand and the customer. This cannot happen if your website looks like it was put together in a matter of minutes, as a part of a ticked-off box.

Customers want to feel like they have entered a whole new world when they open your website, and rich themes can help them feel this way. Creating a personalised experience by building a rich theme can make your visitors enjoy using your website and want to stay on it for longer and explore it further. This can mean that they are more likely to remember on your website and return to it again.

Stay ahead of the Competition

Make sure your competition isn’t offering a curated, personalised website experience to your audience, while you have stayed behind using a clunky, boring and unengaging website that makes your audience leave your website and use the competitors’.

Most of your customers are not going to care very much if the product you offer is better than your competitors. If you give them a clunky experience on your website, they will abandon it and go to your competitors’ site.

A large part of your audience is bound to care about this enough, so  they will even compromise on quality products or services that you have to offer. Using a boring impersonal website is a headache to someone who originally intended to be there for a long time.

Improve your SEO and revenue ranking

This is an effective way to improve your SEO ranking in search engines and improve chances of your audience finding you. Through a better user experience, you communicate to your audience that you want them to have an easier time surfing on your site.

This will inevitably mean that your site’s SEO ranking will go up. In addition to that, people want to feel important, even if they are on a website. Creating a more personalised experience on your site through WordPress themes is the online equivalent of creating a comfortable ambience in your shop for your customers to browse through.

Fulfil Audience expectation

These days, technology has advanced to a point where anyone can simply open their computer and use WordPress, Drupal or WIX and create their very own website from scratch, all without knowing even a line of PHP or HTML.

This also means that if a customer is going to use your website, if they find that it is not personalised with rich themes, they will think that you don’t seem to care enough about your business to focus on this important part of marketing.

Creating a beautiful user interface through themes can be the make or break point between whether your customers think you care about them or they think you’re callous. High expectations about having a website will mean that you simply cannot expect your customers to be happy with a sub-standard website.

Using personalised themes, you can offer your customers a brand-oriented, beautiful user experience that does your marketing and advertising for you. This is a very powerful tool that has become extremely important for businesses to adopt and make use of.

And like we mentioned, this is the kind of tool that anyone can learn to use, which means that you really don’t have an excuse when it comes to installing beautiful, rich themes that take your audience to another level.

WordPress is the world’s most used content management system (CMS) and is most preferred by any Freelance WordPress Developer Singapore. WordPress powers about 29% of the web and it is quite popular among first time users as well because of its simple to use features.

If you are yet to decide between WordPress and another CMS platform, then you can read the below advantages of WordPress before deciding on the same.

1.Free to Use – WordPress is a free CMS available over the web, and it is absolutely free for commercial as well. WordPress is open source, which means you can modify and use as you wish without a need to get any permission and customize your website and its functionality to the way you like.

2.Ready to Use – Youcan start developing your website on WordPress as soon as you install and configure the same.

3.Free Plugins – Most of the plugins are available for free. You can install the plugins with an easy click and can configure according to your requirements. The free plugins available covers almost the functionality that is required for a business website setup. Unless you need a specific requirement, you can go in for premium plugins.

4.SEO Friendly – WordPress websites are search engine friendly. Google gives a little higher value to websites built on WordPress CMS.

5.Secure and Safe – WordPress constantly updates the CMS to stay secure from hackers. However, developers need to be cautious in installing plugins. Always you need to install the plugins which are from trustworthy source.

6.  Responsive – WordPress themes are mobile friendly, you need not put in extra effort in customizing your website to be compatible to mobile and devices. Search engines rank websites which are mobile friendly higher than the websites which are not responsive.

7.  Support – Online forums, heaps of tutorials, solutions are available over the web for WordPress. Hence it is very easy to track your issue and get it resolved with the sources available.

8.  Integration – WordPress has the ease of integrating with many 3^rd party platforms. Email campaigns, newsletters, payments etc can easily be integrated to a WordPress website with the readily available plugins.

9.  Easy to Manage – Whenthere is a security update from WordPress or a Plugin Update, you can manage easily by yourself without a need to hire a Freelance WordPress Developer. However, if you have customized your website then it is better to hire a professional WordPress Developer to do the needful without spoiling the layout.

10.  Schedule Posts – In WordPress you can easily schedule the posts that you need to publish in your preferred timings and date. This is most preferred feature, if in case your majority of traffic comes in a specified time.

Apart from the above 10 listed features of WordPress, there are ample other benefits like multiuser capability, Membership service, Testimonials, publish content easily etc. Know more about website design and development in my Freelance Web Developer Singapore Blog. Without the difficulty of learning to code you can start using WordPress very easily.

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Until few years back, before the vast development of web and mobile, print design ruled the world. As a Web Design Company in Singapore, we showed the design just like we intended the audience to view using print design. Things gets little trickier and upgraded as web and mobile design started to rule. When we are talking about web pages, the role fonts can’t be ignored.

They are essential because webmasters or freelance web designer singapore choose certain websites because of the fonts that are used in them. There are definitely certain things that are to be kept in mind while you use fonts. When you are creating a web page, you have to keep in mind of the fonts that are provided to you by the web editor. The font is never embedded in the web page. The web editor actually puts a preference list of fonts in the page. Supposedly, if you are creating a web page using Comic sans font, then web editors like Dreamweaver or Expression Web is going to insert the style sheet of the web page. The visitor might not have the same font. Instead, they can yes the one that suit their browser and content of the page.

Why is it important to use fonts?

It is important for you to remember that you don’t specify any single font. Even if you think that the font may be very common, there might be users who don’t have computers that support the font that you are using. Try to allow web designers to specify a list of fonts that are to be used on a particular web page. If a computer has Arial installed in it, the browser will use to render pages on the site. But if it doesn’t have it, then it might use something else.

These are some of the best fonts that you can use

• Arial- This font is definitely one of the most used one. It can be included in websites such as thesitewizard.com, howtohaven.com and thefreecountry.com. This is a very beneficial font that is used by creators. Most users have this font installed on their computers.
  
• Helvetica- This is somewhat similar to Arial. Hence, this is a replacement for Arial. Some also like to use the combination of Helvetica, Arial, and sans-serif. Helvetica typeface is at times used in preference to Arial.
  
• Verdana- This is again similar looking to Arial. But the only point of difference in this is that the letters are larger with wide spaces. This font is supposed to increase the legibility. But the users complain that the font because of its wide spaces reduces the visibility. It becomes difficult to scan the text. It can be installed on Windows and Mac OS X systems.
  
• Arvo- It is a geometric typeface family that is suited for print and screen. The family includes four cuts like the Roman, Roman Bold, Italic and Bold Italic. It is an open font that is distributed through the Google Font Directory.
  
• Vollkorn- This is another interesting font that can be used in various fields and purposes.
  
• Droid sans- A very funky font that can be used in fun articles. This is going to be very popular in the coming times.